While there’s not much that’s better for breakfast than oatmeal and a cup of coffee, chocolate chip pancakes and coffee come pretty darn close! So when I saw them on the menu at Steak ‘n Shake at 1680 South Orange Blossom Trail, I immediately knew what I was going to eat. Three hot, fresh pancakes loaded with chocolate chips arrived at my table, accompanied by some sugar-free syrup and my usual cup of coffee . A very good way to start my day for $5.84, plus gratuity. In fact, the portion was large enough that I took home over half of the meal for another day.
If you’ve not already guessed, I love breakfast! So when I discover that some of our local restaurants usually known for their lunch and dinner menus, serve breakfast, I’m always game to try it. Such was the case at Steak
‘n Shake on this particular rainy morning. When I arrived around 8:30 a.m., the restaurant wasn’t busy, but that quickly changed and some “regulars” started arriving. They were easy to spot, since my waiter, Jason, knew them by name and they knew him. Steak ‘n Shake is a weekly lunch choice for my husband and son, so the saying is true, “Your favorite restaurants are the ones where everybody knows your name.”
Ryan, the restaurant manager, was quite busy when I arrived (it was payroll day!) and just as busy in a subsequent visit, so we’ve not been able to sit down and chat. When he stopped by my table to apologize and explained, “It’s difficult to have any ‘down time’ when you’re open 24 hours a day, seven days a week.” Since I
completely understood his situation, in lieu of an interview, I thought I’d share a little about the Steak n’ Shake franchise. The following information was taken from the company’s web site at: www.steaknshake.com
“Steak n’ Shake was founded in February 1934, in Normal Illinois. Gus Belt, Steak ‘n Shake’s founder, pioneered the concept of premium burgers and milk shakes. For over 75 years, the company’s name has been symbolic of its heritage. The word “steak” stood for STEAKBURGER. The term “shake” stood for hand-dipped MILK SHAKES. Gus was determined to serve his customers the finest burgers and shakes in the business. To prove his point that his burgers were exceptionally prime, he would wheel in a barrel of steaks (including round,
sirloin, and T-bones) and grind the meat into burgers right in front of the guests. Hence, the origin of our famous slogan, “In Sight It Must Be Right.”
While perusing the company’s web site I discovered they have the Steak ‘n Shake eClub. By filling out a simple registration form (no cost), you receive emails about special offers, new products and money-saving coupons. And if you give them your birthday or other special occasion dates, they’ll send you “a little something extra on those dates to help you celebrate.”
The declining economy doesn’t seem to have affected the Steak ‘n Shake restaurants nationwide. In fiscal year 2010, they increased in company same-store sales by 7.5 percent, had company revenues of nearly $700
million and had a company average unit volume of nearly $1.6 million. Part of that success may be attributed to
their locations. Many are in or near busy retail shopping centers.
And if you’re looking for a new business opportunity, Steak ‘n Shake is looking for franchisees, nationwide. They have several different restaurant models available, all with varying investment requirements. Their restaurants vary in size from five hundred square feet for their non-traditional stores to 3, 400 square feet-plus a drive-through for a free-standing restaurant. More details about franchise opportunities can be found on their web site.
On my second visit to the restaurant, Jason waited on me again, and I did have their oatmeal for breakfast. It tasted like what I’ve made at home and included a touch of brown sugar and packets of mixed nuts and dried fruits to be added at the customer’s discretion. I thoroughly enjoyed it with some fat-free milk and coffee. That meal cost $ $4.24, plus gratuity.
So the next time you want to try something a bit different or just finished a trip to our local Walmart, think Steak n’ Shake for breakfast. And if you’re a chocolate lover like I am, there are plenty of chocolate chip pancakes waiting just for you!
Restaurant Hours: Sunday through Saturday – 24 hours
Phone: 407-884-6485
Web site: www.steaknshake.com
Dine-in, carry-out, drive-thru services available